Hydrangea Obsession, Now and (seemingly) Forever

Hydrangea Obsession, Now and (seemingly) Forever

People are obsessed with Hydrangeas. They’re crazy about them today…and probably will be for years to come. 

You can find a multitude of articles at Better Homes and Gardens or Google within seconds of searching, and big name personalities like Martha Stewart write about them. But, Why?

Here are just a few likely reasons for the wild obsession with Hydrangeas:

#1 – All about that bloom

It’s hard to find another plant, let alone another shrub, that gives homeowners a more beautiful flower. They’re substantial, durable, colorful, diverse, long-lasting and elegant. They transport the viewer to a magical place. Many Hydrangeas offer diverse colors and shades, including white, cream, green, pink, red, purple and blue. 

Some Hydrangeas can be intentionally altered with soil additives that change the pH. For example, add aluminum sulfate to make soil more acidic and many varieties of Hydrangea macrophylla will change from pink or red to blue or purple (speaking of obsessions, blue Hydrangeas are all the rage right now!).

#2 – A Hydrangea for everyone

With so many species and varieties of Hydrangeas to choose from, there’s a great choice for any outdoor space. There are many great articles out there that explain Hydrangeas better than I can.

#3 – Easy peasy

Most newly introduced Hydrangeas are quite easy to grow, with just a bit of care involved to keep them beautiful and performing well. Watering and pruning are probably the most common issues because Hydrangeas do have medium to high water requirements. The name even comes from Hydra, meaning water. If you plant Hydrangeas, know that you’ll need to provide regular, consistent water, especially for the first couple of years while they establish a good root system.

As far as pruning is concerned, recommendations will depend on things like species and variety. For example, Panicle Hydrangeas like our Candelabra®, Flare™ and Moonrock™ can be pruned in spring after frosts are over, resulting in fresh, healthy growth that produces flowers that bloom in July and last through fall. Some species, like Bigleaf Hydrangeas (Hyd. macrophylla) often bloom on old wood, so pruning must be done in late summer so that new flower buds can establish for blooming the next season. If you prune these in spring, you won’t get flowers that season. However, recent breeding has developed some amazing new Bigleaf Hydrangeas that bloom on new wood so you’ll always see flowers, even if you prune in spring. 

#4 – Breeder breakthroughs 

Plant breeders are hard at work developing and selecting truly outstanding new Hydrangeas. 

Reblooming qualities (blooming on new wood, described above) are only one of the attributes professionals are selecting for when cultivating new varieties. Breakthroughs in color and stature are also starting to make their way into the market.

Stay tuned for some rockstar Hydrangeas to release in Bloomin’ Easy and other branded programs over the next few years.

#5 – Lasting appeal and function

From spring through fall, Hydrangeas strut their stuff. By planting only a few in your garden beds or patio containers, you could have blooms all season long, changing colors and offering fresh blooms mixed with older flowers for a really interesting show.

Finally, there’s the cut flower appeal of Hydrangeas. You can cut fresh flowers to make beautiful indoor vase displays or wait until the flowers are spent to create other forms of interesting fall and holiday decor. 

One of our brand partners, wholesale grower and propagator, Van Belle Nursery, is primarily focused on new and improved flowering shrubs and they tell us that Hydrangeas lead their sales in the US and Canada by a long shot. Garden centers and landscapers in North America simply can’t get enough to satisfy the appetite for Hydrangeas.

For now, this obsession continues to burn white hot. And, with the new plant pipeline full of unique varieties to come, the craze should continue for the foreseeable future. 

Until next time, Happy Hydrangea hunting.


Bloomin’ Easy® plants








6 Ways to Make Your Garden Eco-Friendly

6 Ways to Make Your Garden Eco-Friendly

But wait! Aren’t all gardens naturally eco-friendly?

Nope — sorry to burst your bubble. But never fear! Here are 6 ways you can make your garden eco-friendly so it’s 100% Earth Day approved.

#1 – Use organic mulch

Did you know that some mulch is made from recycled tire? This may seem like a great option for its longevity and lower maintenance, but it is certainly not eco-friendly. There are a number of reasons why you shouldn’t have rubber pieces piled around your plants and yard so we’ll just leave it at that.

We recommend an all-natural, organic mulch because as it breaks down, it releases nutrients into the soil that will feed your plants over time. Natural bark mulch is also safer for kids and pets if chewed on or swallowed.

Mulch is often dyed different colors, so make sure the packaging mentions that they’re from natural sources as well.

#2 – Line garden beds with natural materials

Rocks and stones make beautiful, natural looking outlines to your garden beds. Not only do they look great, but they don’t contain plastics or other unnatural materials found in the most common products for this purpose.

#3 – Choose pollinator-friendly plants

By choosing Bloomin’ Easy plants, you’re automatically helping support pollinators. If we had to recommend one, however, it would probably be Peach Lemoande® Rose because it blooms continuously from spring until frost, giving many pollinators what they need to survive and thrive.

Bees especially need our help to grow their populations that have been in decline since the 90’s. Without bees, we wouldn’t have most of the food we enjoy today so it’s critical that we plant pollinator friendly shrubs, trees, perennials, and annuals. Bee houses are more commonly sold today, too, which is a great way to provide them with shelter. If you’re interested in learning more, here are 7 Things You Can Do for Pollinators this season.

#4 – Use organic fertilizers

Chemical fertilizer may cost less to provide food to your garden, but it’s not an eco-friendly solution. The more you use synthetic chemicals, the more you kill off the natural nitrogen fixing bacteria our ecosystems need. Not only that, but chemical fertilizers may affect your plants health. For example, continued use can lower vitamin C in citrus fruit trees and could potentially grow fungus and disease because of the lack of trace elements in the soil.

We recommend using natural fertilizers found at your local garden center, or even composted from your own compost bin at home. These require specific consideration, but if you’re willing to put in the work, it can drastically reduce food waste and provide an economical way to feed your garden.

#5 – Harvest rainwater

Harvesting rainwater makes the most eco-friendly sense because it allows us to save what mother nature gives us to use later when dry seasons hit. This can save money as well as precious resources from community reservoirs.

Check out this article on how to harvest rainwater.

Make sure to investigate whether harvesting rainwater is allowed where you live. Some HOA and Strata bylaws or city ordinances don’t permit the harvesting and storing of rainwater. If this is the case, perhaps you’ll feel led to fight for your eco-friendly rights 😉

#6 – Use natural pest management

Chemical sprays and pesticides are (sadly) often more available and affordable than the natural alternatives. Many people don’t know exactly how many natural remedies are available or what to do for each problem. We recommend talking with your local garden center experts because they can help diagnose and treat each issue and they know your area best.

Did you know that Ladybugs are good for our gardens and even eat aphids? A chemical spray would kill them and pretty much all other bugs in your garden that are critical to the eco-system. If you find yourself having a common aphid problem, buying some ladybugs at the garden center can be one simple solution that you can feel good about and that’s totally eco-friendly.

There are so many things you can do to make your garden eco-friendly. We’d love to hear from you! Share how you make your garden more green in the comments below.

Until then,

Plant, Water, and Relax!


Electric Love™ Weigela Shocking Homeowners at Canada Blooms 2019

Electric Love™ Weigela Shocking Homeowners at Canada Blooms 2019

How do you get gardening enthusiasts excited about something new in a new plant world?

With a black and red Weigela — in bloom — in March — in Toronto. That’s how.

“Electric Love™ is one of those rare finds where you immediately know it’s going to be a hit in the market,” says Bloomin’ Easy’s Brand Manager, DeVonne Friesen. “We see demand for it soaring because people recognize it as special and something truly unique — no matter their level of experience or knowledge of plants.”

What makes Electric Love™ Weigela novel is the true red bell flowers against dark foliage. Aside from the unique aesthetic, it’s compact and tidy, reaching around two feet tall and three to four feet wide, and cold hardy to USDA Zone 4 (-34°C/-30°F). Because of its smaller frame, Electric Love™ will work well in a variety of landscapes as well as in decorative containers on the balcony or patio.

The Buzz

Canada Blooms runs Friday, March 8 through March 17, 2019 at the Enercare Centre in downtown Toronto, Ontario. Over 200,000 visitors from Canada and around the globe are expected to pass through its garden gates.

Electric Love™ Weigela and other exclusive varieties from our collection will be available this spring at Canadian Tire, Sheridan Nurseries, and other independent garden centers in Canada and The United States. Visit bloomineasyplants.com/retailers to find a store near you.

Worry Free Plant Support

Worry Free Plant Support

We know what it’s like to browse the garden center, finding just the right plants that speak to you, only to have everything go sideways after settling in at home.

That’s why our team works hard to make gardening Bloomin’ Easy for you. No one should have to spend hours researching or study plant science just to have a great looking yard!

Accomplishments in plant breeding have created naturally amazing plants that are stunning for much of the season AND require very little care to look their best.

If you purchase Bloomin’ Easy plants, you already get a premium, improved, naturally easy to grow plant to spruce up your outdoor space with. With a bit of care 2-3 times each year, their happiness will maximize, delivering you exactly what you dreamed of.

Here’s how Bloomin’ Easy Care Reminders Work:

Step #1: Text the code on the front of your plant’s tag to 33733

Step #2: Reply with your email address to sign up

Step #3: Relax! We’ll let you know when and how to care for your plant

In our care reminder emails, we’ll show you how to prune, fertilize, and add mulch to your Bloomin’ Easy plant. It’s actually very easy to help them reach their full potential and your outdoor space will give you exactly what you’re looking for — a beautiful space filled with plants where you can relax and enjoy it with the ones you love.

Look for our collection in your local garden center or favourite online retailer this season. Don’t wait to make your outdoor dreams a reality. And remember, we’ve got your back when you decide to give it a go.

Follow us @bloomineasy on Instagram and Facebook. I’m here to answer questions or give a virtual high five when you’re feeling proud.

Bloomin’ Easy® Plants

Bloomin’ Easy Finds Common Ground in The Perfect Plant

Bloomin’ Easy Finds Common Ground in The Perfect Plant

Bloomin’ Easy® is excited to announce its line of improved, low-maintenance plants will be featured in The Perfect Plant® beginning spring 2018. The Perfect Plant is a complete, interactive visual expert for garden centers to give shoppers a faster, easier way to find the right plants and products for their home.

“It’s about meeting homeowners where they are,” says Kevin Cramer, Marketing Manager at Bloomin’ Easy. “Reality is, most people don’t know plants, but they know what they like when they see it. The Perfect Plant gives shoppers a valuable experience and aligns with our vision to make creating a beautiful outdoor space accessible and easy.”

Bloomin’ Easy offers three simple steps to success: plant, water, and relax, and busy homeowners find the brand appealing to their lifestyle. Research shows that younger consumers lack gardening experience and view landscaping as work. It’s this new consumer that has Bloomin’ Easy focused on relevant packaging, messaging, and after-purchase support to go with its leading-edge genetics.

“We are excited to have Bloomin’ Easy join the plant partners encompassing The Perfect Plant,” says Ken Klopp, Business Manager for The Perfect Plant. This is an exciting brand dedicated to simple gardening for the younger generation. That’s the goal of The Perfect Plant in helping gardeners as well as helping garden retailers.”

See the full Bloomin’ Easy story at bloomineasyplants.com and visit themarketinggarden.com/the-perfect-plant to learn more about The Perfect Plant.
For information please contact Marketing Manager, Kevin Cramer at kevin@vanbelle.com or call 1-888-826-2355.

Press Release [PDF]