How do you get gardening enthusiasts excited about something new in a new plant world?

With a black and red Weigela — in bloom — in March — in Toronto. That’s how.

“Electric Love™ is one of those rare finds where you immediately know it’s going to be a hit in the market,” says Bloomin’ Easy’s Brand Manager, DeVonne Friesen. “We see demand for it soaring because people recognize it as special and something truly unique — no matter their level of experience or knowledge of plants.”

What makes Electric Love™ Weigela novel is the true red bell flowers against dark foliage. Aside from the unique aesthetic, it’s compact and tidy, reaching around two feet tall and three to four feet wide, and cold hardy to USDA Zone 4 (-34°C/-30°F). Because of its smaller frame, Electric Love™ will work well in a variety of landscapes as well as in decorative containers on the balcony or patio.

The Buzz

Canada Blooms runs Friday, March 8 through March 17, 2019 at the Enercare Centre in downtown Toronto, Ontario. Over 200,000 visitors from Canada and around the globe are expected to pass through its garden gates.

Electric Love™ Weigela and other exclusive varieties from our collection will be available this spring at Canadian Tire, Sheridan Nurseries, and other independent garden centers in Canada and The United States. Visit bloomineasyplants.com/retailers to find a store near you.