We’re excited to announce the release of two new varieties for our exclusive collection, available as young plants for Spring 2018. Added to our Date Night™ Series of Weigelas are Electric Love™ and Stunner™, each with improved characteristics over older varieties.
“Electric Love offers deep red flowers that cover very dark foliage, which is quite different than what you’ll find in garden centers today,” says Brand Manager, DeVonne Friesen. “And Stunner is more compact and floriferous, a product of the latest generation of breeding for dark-leaved, pink flowered Weigela. Both will look great on the shelf and amazing in the landscape.”
Our team is committed to bringing improved, easy-to-grow new plants to time-strapped younger homeowners in North America. With three simple steps to success: plant, water, and relax, modern consumers find the brand appealing to their lifestyle. It’s no secret; younger homeowners lack gardening experience and view landscaping as work. It’s this new consumer, our community, that keeps us laser focused on relevant packaging, messaging, and after-purchase support to go with cutting-edge genetics.
Relax, you’ve got this!
Marketing Manager, Bloomin’ Easy®