2018 New Varieties Unveiled

2018 New Varieties Unveiled

We’re excited to announce the release of two new varieties for our exclusive collection, available as young plants for Spring 2018. Added to our Date Night™ Series of Weigelas are Electric Love™ and Stunner™, each with improved characteristics over older varieties.

“Electric Love offers deep red flowers that cover very dark foliage, which is quite different than what you’ll find in garden centers today,” says Brand Manager, DeVonne Friesen. “And Stunner is more compact and floriferous, a product of the latest generation of breeding for dark-leaved, pink flowered Weigela. Both will look great on the shelf and amazing in the landscape.”

Our team is committed to bringing improved, easy-to-grow new plants to time-strapped younger homeowners in North America. With three simple steps to success: plant, water, and relax, modern consumers find the brand appealing to their lifestyle. It’s no secret; younger homeowners lack gardening experience and view landscaping as work. It’s this new consumer, our community, that keeps us laser focused on relevant packaging, messaging, and after-purchase support to go with cutting-edge genetics.

Relax, you’ve got this!

Marketing Manager, Bloomin’ Easy®

The Best Month of All

The Best Month of All

May is such an exciting month for anybody who digs plants. Garden stores launch into the full spring swing, and it becomes very easy to find plants that both speak to you and work well in the space you have.

With so many options to choose from, the best piece of advice is just to find anything that inspires you and go for it. Give it a try! If you’re worried about killing it, know that the garden center staff and plant tag should equip you with all the info you need to succeed. There are also plenty of easy online resources. If you purchase Bloomin’ Easy plants, you can text the code on the tag to sign up for seasonal care tips and reminders.

The important thing about this time of year is that the weather is beautiful, and the plants you decide to grow will likely bring you lots of happiness 🙂

Of the current thirteen plants in our collection, nine of them will offer beautiful blooms in May. Those are:

1.  Tilt-A-Swirl™ Hydrangea

2.  Bella Bellissima™ Potentilla

3.  Bella Sol™ Potentilla

4.  Peach Lemonade Rose

5. Poprocks™ Rainbow Fizz™ Spirea

6.  Date Night™ Tuxedo™ Weigela

7.  Date Night™ Maroon Swoon™ Weigela

8.  Date Night™ Crimson Kisses® Weigela

9.  Date Night™ Strobe™ Weigela

Another plus to gardening in May is the plants feel less stressed when planted in comfortable temperatures versus scorching mid-summer heat. So, even if the plants aren’t blooming yet, it’s a great time of year to get them in the ground for future beauty.

Coming home after a long day to sit on the patio, relax and enjoy the outdoors is the best part of spring and summer. Make that time even more special by planting some great new friends for your outdoor space. Cheers!

Plant, Water, Relax.
Kevin, from your Bloomin’ Easy Team